Transforming the sport of horse racing
Building the world’s most loved racing experience
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A Team Dedicated to the Future of Horse Racing
At 4Racing, we are passionate about revitalising horse racing in South Africa. With roots tracing back to 4500 BC, horse racing remains one of the most enduring and beloved sports worldwide. Our mission is to honour that legacy while building a bold, modern future—one built on transparency, purpose, and digital transformation.
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What sets us apart is our commitment
To ensuring a resurgence in the love for the sport of Horse Racing. Digital transformation is critical to living our core purpose of delivering the world’s most loved racing experience.
4Racing was founded on these key principles
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Radical Transparency
We believe in open, honest communication and collaboration with all stakeholders. From daily operations to long-term strategy, our approach is rooted in integrity and accountability.
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The power of partnerships
We understand that sustainable success comes through collaboration. That’s why we actively partner with owners, trainers, bookmakers, government, regulators, and more to grow the industry together.
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Profit through purpose
We’re not just building a business—we’re building an ecosystem. Our goals include improving working conditions for grooms and employees, and enhancing race day experiences for punters both online and on course.
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Transforming the Industry
Transformation is not a compliance requirement—it’s a core value. We embrace diversity, uplift underrepresented voices, and work to make racing inclusive, accessible, and empowering for all South Africans.
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Driven by Passion. United by Purpose.
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Patrick Duff Chief Executive Officer -
Colin Gordon Chief Operating Officer -
Potlako Mophiring Chief Financial Officer
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Lunde Bleni Executive